paper · William J. Brady · tradition:
empirical-social-media
Each moral-emotional word in a message raised its retweet rate, and diffusion stayed largely within ideological in-groups.
The book’s stance. Bears on engagement-floor-of-raw-emotion, floor-is-aggregation-property, and the unify-and-fragment dynamic. Supports: moral-emotional language raises spread and stays in-group. Quote-backed supports/pressureTests edges pending extraction of the source PDF.
Availability. Cited by reference; no local copy held in the repo.